VERY PERI:
color of the year 2022
This year's color star has become PANTONE 17-3938 Very Peri, a purple shade. It is a bold color that encourages personal inventiveness and creativity. According to PANTONE, it is a captivating color that is confident and revitalizes our creative spirit.
We are living in a transformative era, and the shade Very Peri is a symbol of the global spirit of this transition we are going through. We are emerging from an intense period of isolation, our ideas and standards are shifting, and our physical and digital lives have connected in new ways. Digital design helps us push the boundaries of reality and opens doors to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the growing popularity of the metaverse, and an increasing artistic community in the digital space, PANTONE 17-3938 Very Peri illustrates the connection between modern life and how color trends in the digital world manifest in the physical world and vice versa.
"The Pantone Color of the Year reflects what is happening in our global culture and expresses what people are seeking, what this color can hope to answer," added Laurie Pressman, Vice President of the Pantone Color Institute. "Creating a new color for the first time in the history of our educational color program, Pantone Color of the Year, reflects ongoing global innovation and transformation. As society continues to recognize colors as a critical form of communication and a way to express and influence thoughts and emotions, and to engage and connect, the complexity of this new reddish-purple-blue shade underscores the extensive possibilities that lie ahead. PANTONE 17-3938 Very Peri manifests a spirited, joyful approach and a dynamic presence that encourages bold creativity and imaginative expression."
About the Pantone Color of the Year
The process of selecting the Pantone Color of the Year requires careful consideration and analysis of trends. To make the annual selection, experts from the Pantone Color Institute™ scour the world for new color influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular destinations, as well as new lifestyles, gaming styles, and socio-economic conditions. Influences can also stem from new technologies, materials, textures, and effects that impact colors, relevant social media platforms, and even upcoming global sports events that capture worldwide attention. For 23 years, the Pantone Color of the Year has influenced product development and purchasing decisions in various industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
ABOUT PANTONE COLOR INSTITUTE™
The Pantone Color Institute is a business unit within Pantone that highlights the top seasonal colors on the runways, selects the Pantone Color of the Year, predicts global color trends, and advises companies on colors for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute collaborates with global brands to effectively harness the power, psychology, and emotion of colors in their design strategy.
How to combine PANTONE color?
There are plenty of color combinations, here are color combinations designed by the PANTONE Institute:
